About Longines


Compagnie des Montres Longines, Francillon S.A., or simply Longines, is a Swiss luxury watchmaker based in Saint-Imier, Switzerland.Founded by Auguste Agassiz in 1832, the company has been a subsidiary of the Swiss Swatch Group and its predecessors since 1983.Its winged hourglass logo, registered in 1889, is the oldest unchanged active trademark registered with WIPO.Longines began using the slogan "Elegance is an Attitude" in 1999. Their previous slogan, "The World's Most Honoured Watch" was used for most of the 20th century.The Longines Logo is the oldest registered trade mark still in use in its original form registered with the World Intellectual Property Organization.


Longines was in 1832, it is considered one of the first watchmakers in the world. Starting from the city of Saint-Imier in Switzerland,Started by a local watchmaker named Auguste Agassiz. Watches from Longines watches depict determination coupled with performance and accuracy. Keeping tradition and commitment in mind, it has over 180 years of quality experience in producing timepieces. Longines watches are known for being the official timekeeper for many global events such as Slalom World Cup for women, Super G World Cup for men, Downhill Cup for men, National Horse Show, Global Champions Playoff, and Madrid Horse Week. A part of the Swatch Group, Longines keeps manufacturing timepieces under its belt with a patent motto of “Elegance is an attitude”.

Why should you buy a Longines watch?

Longines manufactures high-quality Swiss-made mechanical watches and quartz watches. They are one of the more popular watchmakers out there yet they are affordably priced compared to many other brands. They are backed by a two-year warranty which is still pretty much the average warranty duration in the luxury watch industry.Longines is a luxury watch brand known for its elegant and classic designs.