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About Tissot


Tissot SA is a luxury Swiss watch brand owned by the Swatch Group.The company was founded in Le Locle, Switzerland by Charles-Félicien Tissot and his son, Charles-Émile Tissot, in 1853.Tissot is an official timekeeper for the world championships in cycling, motorcycling, fencing and ice hockey, etc. Tissot was a sponsor for the Formula One car-racing teams Lotus, Renault, and Sauber. In the past handheld stopwatches were sufficient to provide official timings; in more recent times manufacturers and sporting bodies together develop more accurate systems for specific events. In competitive cycling, for instance, sensors are placed on the bikes and track, and linked by computers to provide track timings and performance data.


Tissot was founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in the Swiss city of Le Locle, in the Neuchâtel canton of the Jura Mountains area.The father and son team worked as a casemaker and watchmaker.His son having expressed an interest in watchmaking from a young age.The two turned their house at the time into a small 'factory'. Charles-Emile Tissot left for Russia in 1858 and succeeded in selling their watches across the Russian Empire.The company motto is "Innovators by Tradition"and its mission statement is "gold value at silver price".

Why should you buy A Tissot watch ?

The brand is from an area of Switzerland that is famed for watchmaking expertise and heritage. This association elevates Tissot to luxury status and emphasises the brand's watchmaking excellence. These factors make Tissot watches very desirable for many collectors.The brand has achieved this by consistently launching new limited edition models that are themed around a current event or style.The brand have aimed to provide ‘gold value at silver prices’ in each of its watches. This means that each watch is created with the highest quality materials, most precise movements, and best designs. However, none of these elements drive the price above a reasonable level.In order to retain its status as a high-end watch brand, Tissot must consistently search for the best materials and movements. The brand use a variety of movements through its different collections to ensure that there is one to to suit every lifestyle. Tissot have experimented with ceramic, titanium, and even gold in its watch designs. By offering the most luxury options, the brand maintains its status as a high-end manufacturer. Each of these materials has different benefits and so each is suited for different purposes.